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Results: 80
A Moderation and Mediation Model of Social Media Marketing and Brand Loyalty Among Smartphone Users in Egypt
Omnia Hilal
Jan 01, 2022
Social media are being extensively used as a platform to conduct marketing and advertising activities (Shwetha et al., 2020). However, there is always a challenge in how organizations can figure out the results of social media...
Published by: IGI Global
Analyzing Sentiments and Diffusion Characteristics of COVID-19 Vaccine Misinformation Topics in Social Media
Mohammad Daradkeh
Jul 01, 2022
This study presents a data analytics framework that aims to analyze topics and sentiments associated with COVID-19 vaccine misinformation in social media. A total of 40,359 tweets related to COVID-19 vaccination were collected...
Published by: IGI Global
The Relationship Between Persuasion Cues and Idea Adoption in Virtual Crowdsourcing Communities
Mohammad Daradkeh
Jan 01, 2022
Building on the elaboration likelihood model (ELM) and absorptive capacity, this study develops a four-dimensional model of idea adoption in Virtual Crowdsourcing Communities (VCCs) and examines the influence of different...
Published by: IGI Global
Trust in the Ride Hailing Service of the Sharing Economy
This paper examines the factors that influence customers’ trust in the ride hailing service (RHS). RHS faces legal, social, and safety concerns making trust critical in using RHS. Drawing on legitimacy and uncertainty reduction...
Published by: IGI Global
Students' Perceptions of Flipped Classrooms, Gender, and Country Difference
Emad Abu-Shanab
Oct 01, 2020
Information technology and the Internet has enabled faculty and educational institutions to implement new teaching methods to enrich the educational environment. The flipped classroom (FC) method changed the teaching practices...
Published by: IGI Global
Exploring Technical Quality Factors That Enhance Mobile Learning Applications Services Using Data Mining Techniques
Ahmad Abu-Al-Aish
Oct 01, 2021
Mobile learning (m-learning) has become an increasingly attractive solution for schools and universities that utilize new technologies in their teaching and learning setting. This study investigates the technical factors...
Published by: IGI Global
Characterizing the Capabilities of Internet of Things Analytics Through Taxonomy and Reference Architecture
Mohammad Daradkeh
Jan 01, 2022
The increasing prevalence of business cases utilizing internet of things (IoT) analytics, coupled with the diversity of IoT analytics platforms and their capabilities, poses an immense challenge for organizations seeking to make...
Published by: IGI Global
Adapting the UTAUT2 Model for Social Commerce Context
Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and...
Published by: IGI Global
An Empirical Examination of the Relationship Between Data Storytelling Competency and Business Performance
Mohammad Daradkeh
Sep 01, 2021
With the proliferation of big data and business analytics practices, data storytelling has gained increasing importance as an effective means for communicating analytical insights to the target audience to support...
Published by: IGI Global
Enhancing Smart System Platforms
Mohammad Khasawneh
Jan 01, 2022
Smart systems are going to transform the social life of modern society. Notwithstanding the benefits of these systems, its use is still low in developing world including Jordan. This study aims to construct a novel model to...
Published by: IGI Global
Critical Success Factors for ERP Implementation
Due to the high failure rate of enterprise resource planning (ERP) systems, implementation issues have been highly addressed in the literature. Two major directions were followed in the literature focusing on technology adoption...
Published by: IGI Global
Impact of Outbound Logistics in Purchase Decision of Small Electronic Home Appliance Traders in Chittagong
Mohammad Ahmed
Jul 01, 2017
Outbound logistics focuses on the distribution to the point of sales, such as - collection, storage, and distribution systems etc. Marketers must understand – what the customer wants in terms of logistics and how it can create...
Published by: IGI Global
Online Learning Effectiveness During the COVID-19 Pandemic
Mohammad Mahyoob
Oct 01, 2021
This paper is set out to explore the students’ attitudes towards online learning effectiveness using the Blackboard platform in three public Saudi universities (Taibah, Hail, and Al-Baha) during COVID 19 pandemic. It examines...
Published by: IGI Global
A Modified-Range Directional Measure for Assessing the Sustainability of Suppliers by DEA/UTASTAR
Sustainability in the supply chain means considering environmental, social, and economic practices. Conventional data envelopment analysis (DEA) models deal with desirable, discretionary, and nonnegative data. However, there...
Published by: IGI Global
Stochastic Inventory System With Different Rates of Production
This article analyzes a solitary item stochastic inventory model with two distinctive generation rates where a request pursues Poisson distribution and an item has a limited lifetime which is level dependent. It is expected that...
Published by: IGI Global
Factors Affecting Successful Recruitment Strategies for Individuals With Autism Spectrum Disorder in the Jordanian Companies Listed on the Amman Stock Exchange
This study aims at identifying the factors affecting successful recruitment strategies for individuals with autism spectrum disorder in the Jordanian companies listed on the Amman Stock Exchange (ASE). The analytical descriptive...
Published by: IGI Global
Extending the Role of Diffusion of Innovation Theory (DOI) in Achieving the Strategic Goal of the Firm With the Moderating Effect of Cost Leadership
The information system literature has long emphasized the importance of employee acceptance of information technology for achieving strategic goal of the firm and organizational performance. Consequently, this study investigates...
Published by: IGI Global
Utilizing Radio Frequency Identification in Libraries
Nowadays, RFID technology is widely being used in libraries across the world. This study is in line with global literature pertaining to the implementation of RFID technology in libraries and intends to explore and examine the...
Published by: IGI Global
Impact of Service Quality on Satisfaction
In this present work, Retail Service Quality Scale (RSQS) developed by Dabholkar et. al. (1996) has been used to measure service quality. For the purpose of examining the dimensionality of the scales a confirmatory factor...
Published by: IGI Global
Social Media Big Data Analytics for Demand Forecasting
Social media big data offers insights that can be used to make predictions of products' future demand and add value to the supply chain performance. The paper presents a framework for improvement of demand forecasting in a...
Published by: IGI Global
Realization of Agricultural Machinery Equipment Management Information System Based on Network
In order to study the role of information technology in the promotion of agricultural development and information in today's social and economic development of the most important strategic impact, on the basis of modern...
Environmental Technologies Environmental, Agricultural, and Physical Sciences Environmental Science and Technologies
Published by: IGI Global
When Users Enjoy Using the System
This study utilized an extended model of the Unified Theory of Acceptance and Use of Technology (UTAUT2) to explore the factors influencing the future adoption of accounting information systems (AIS) by Qatari students. A...
Published by: IGI Global
Toward a Significant E-Voting Adoption Model
Technology, through internet use, has changed how citizens interact and communicate with their governments. However, in any society, a proportion of people cannot access this type of interaction due to digital divide issues....
Published by: IGI Global
Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa
The present study integrates perceived service quality and national cultural dimensions into the expectation-confirmation model (ECM) to ascertain the antecedents of user satisfaction and continuance use of SNSs, and tested the...
Published by: IGI Global
Analysis of Extraction Algorithm for Visual Navigation of Farm Robots Based on Dark Primary Colors
In order to quickly extract the visual navigation line of farmland robot, an extraction algorithm for dark primary agricultural machinery is proposed. The application of dark primary color principle in new farmland is made...
Environmental Technologies Environmental, Agricultural, and Physical Sciences Environmental Science and Technologies
Published by: IGI Global
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